2014 saw Malaysia’s worst flooding in living memory. With no power supply and no telco network, people couldn’t call for help or tell loved one’s they were safe.
As Malaysia’s leading telco, Maxis wanted to help those most at risk stay connected.
So we created the SOS Network. A portable, battery-powered mesh network that keeps people connected during disasters.
Any smartphone on any service provider can connect to the SOS Network, allowing users to send messages and photos to anyone in the vicinity.
As Malaysia’s leading telco, Maxis wanted to help those most at risk stay connected.
So we created the SOS Network. A portable, battery-powered mesh network that keeps people connected during disasters.
Any smartphone on any service provider can connect to the SOS Network, allowing users to send messages and photos to anyone in the vicinity.
Agency:
Ogilvy & Mather Group HK / Hong Kong
Brand Union HK / Hong Kong
Brand Union HK / Hong Kong